Design Studio
01Home

Design thathas to be rightfor a long time.

FEATURED PROJECT [NO. 01]· A platform that rebuilds a website as a design file

MADE WITH CAREFAST TO LOADBUILT TO LAST

MUMBAI, INDIAINDEPENDENT STUDIOEST. 2024

BRAND DESIGN &
VISUAL IDENTITYLogo · Look · Guidelines01WEBSITES &
WEB APPSDesign · Build · Launch02LINKEDIN FOR
FOUNDERSProfile · Posts · Reputation03GETTING FOUND
ON GOOGLESEO · Speed · Structure04MOBILE APPSiPhone · Android · Speed05
Beliefs
02Beliefs

What we believe, stated so you can disagree with it.

WHAT WE BELIEVE · AND WHYBELIEFS · 02

Most design work is asked to be new. We are usually asked for something harder: to be right, and to stay right after we have gone.

That changes how we work. A brand that has to last ten years cannot be a passing mood — it needs clear rules you can write down, and reasons you can question. An app someone uses every day cannot be pleasant the first time and tiring the hundredth.

So we work carefully, the way a precision tool is made. We work out what has to be true, make as few decisions as it takes to get there, and write down why. You do not just get files from us. You get the rules for using them, the reasons behind them, and an honest note about anything we were unsure of.

“Anyone can show a finished result. We show how we got there, so you can judge it for yourself.”
03Services

What We Do

Four kinds of work, each made to last and to bring results you can see.

SV. 01Logo · Look · Guidelines

Brand Design & Visual Identity

A brand that still looks right in ten years. We design your logo, fonts, colours and the rules for using them, so everyone who touches your brand gets it right.

What you get

One clear, consistent look across every page, post and product — with the reasons written down, so it does not drift when trends change.

What we deliver
  • Logo and Visual Identity
  • Fonts, Colours and Layout Rules
  • Brand Guidelines for Print, Web and Social
  • Illustration and 3D Artwork
SV. 02Search · Speed · Structure

Search Visibility (SEO)

Help the right people find you on Google. We build your site so search engines understand it, show it well in results, and load it quickly.

What you get

Pages that load fast, are easy for search engines to read, and stand out in results with extras like ratings, prices and FAQs.

What we deliver
  • Hidden Labels That Tell Google What Each Page Is
  • Speed Fixes, Checked Against Google’s Own Scores
  • A Clear Page Structure Search Engines Can Follow
  • Richer Search Listings: Ratings, FAQs and Events
SV. 03Profile · Writing · Reputation

LinkedIn for Founders & Leaders

For founders and leadership teams. We help you say what you know, clearly and regularly, so the right clients come to you.

What you get

A profile and a steady posting habit that build your reputation over time and bring in serious enquiries.

What we deliver
  • A Profile That Says Clearly What You Do
  • A Content Plan: What to Post, and How Often
  • Clear Next Steps for People Who Visit Your Profile
  • Simple Tracking of What Brings In Enquiries
SV. 04Web · iPhone · Android

Websites & Mobile Apps

Websites, web apps and phone apps, designed and built by the same people. Fast, smooth, and at home on every device.

What you get

Smooth, responsive screens, apps that feel right on iPhone and Android, and websites that stay quick as they grow.

What we deliver
  • Fast, Modern Websites and Web Apps
  • iPhone and iPad Apps
  • Android Apps
  • Custom Interactive Graphics and Animation
The Work
04The Work

For each project: what made it hard, and what we did about it.

CASE STUDIES · SELECTED WORKWORK · 04
  1. NO. 01A platform that rebuilds a website as a design filesystem · product2026
  2. NO. 02A medication record someone can read in one glanceproduct · interface · system2026
  3. NO. 03A publication for arguments that take a whilebrand · identity · experience2025 — 2026
  4. NO. 04A household money tracker that knows savings are not spendingproduct · interface · system2026
  5. NO. 05Ten dashboards, built as one studyinterface · system2026

See all work

How we work
05How we work

Three habits, not a rigid process.

HOW WE WORK · THREE HABITSAPPROACH · 05
01 // Problem first

We start with what the work has to stand up to, not with the wish list. A brief says what someone wants. What the work has to stand up to — ten years of use, a tired carer, a slow phone — is usually one sentence long, and it is usually missing from the brief.

02 // Do less

Then we cut back. Most design problems are solved by deciding what not to make — the second font, the third colour, the settings screen that exists because nobody could agree. We try to hand over fewer pieces than we were asked for, and make every one of them earn its place.

03 // Measure it

We measure what can be measured, and say so plainly when something cannot be. Whether text is easy to read, whether sizes and spacing are consistent, whether a page loads quickly: these are facts you can check, not matters of taste. Where a choice really is a judgement call, we say so.

The Studio
06The Studio

Who we are, and what we will not take on.

THE STUDIO · WHO WE ARESTANDARDS · 06

ARYASTRA is a small studio. The people who meet you are the people who do the work; there is no second team behind them.

  1. We take work that has to outlast a campaign.
  2. We work directly with whoever will own the result after we leave.
  3. We hand over the reasoning, not only the files.
  4. We do not do unpaid pitches.
  5. We would rather say no to a project than take it on without enough hands.
Contact
07Contact

How to begin.

JUST EMAIL US · NO FORMSMUMBAI, INDIA · GMT+5:30
studio@aryastra.com

Tell us what you need and what it has to stand up to. You do not need a formal brief. If there is a deadline, tell us that too.

Mumbai, India · GMT+5:30